What is personalized phishing and why does AI make it more dangerous?
It is a targeted fraudulent attack that AI allows to be tailored to a specific person or situation, making it appear much more believable than generic fraudulent messages.
What is a deepfake?
A synthetic image, voice, or video created by AI to look or sound like a real person, often with the aim of deceiving or manipulating.
What does deepfake mean? prompt injection?
A technique where an attacker misuses input or content to cause an AI system to execute an unintended instruction or release sensitive information.
How to protect yourself from these types of threats?
It is important to verify unusual requests through other channels, not to trust a representative solely on the basis of their persuasiveness, and to know the internal procedure for reporting suspected abuse.
What to do if you suspect abuse or a scam?
Do not react immediately, verify the situation through another channel and contact the responsible person or security department in the organization.
Michal currently works at Microsoft as an Agile Coach & Principal Project Manager & PCAI, where he leads an AI transformation portfolio with a team of over 70 people. He was at the birth of the Business Value Program and for his work he received the Microsoft SPARK Award and inclusion in the Platinum Club (reserved for the 200 most influential people within Microsoft).
Michal is not “just” a technical specialist or “just” a manager, but he can connect both levels:
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HubSpot is an American software development company. It has 8,000 employees and branches in several countries around the world. Processes related to lead generation and qualification were time-consuming and not always efficient, reducing sales productivity.
AI in practice: DHL has accelerated the delivery of parcels
DHL is one of the largest logistics companies in the world. It provides transportation and delivery of parcels in many countries. However, route planning, warehouse management and demand forecasting were difficult and often inefficient.
Microsoft, a global tech giant, faced challenges with its complex financial processes, which involved extensive financial planning and analysis (FP&A). Traditional methods were time-consuming and sometimes inaccurate, leading to delayed decisions and potential financial risks.