Courses on a specific date with a live lecturer

Term

Language

Place

Form

Price without VAT

6. - 7. 6. 2024

Language

Place

Praha

Form

classroom

Code of the course: PU23010151-0006

Price without VAT

13 000 Kč

Order

17. - 18. 9. 2024

Language

Place

online

Form

virtual classroom

Code of the course: PU23010151-0008

Price without VAT

13 000 Kč

Order

Open term

Language

Place

Praha

Form

classroom

Code of the course: PU23010151-0002

Price without VAT

13 000 Kč

Order

Expressions of participants

Ester K.

"Oru trainer, Martin is an excellent lecturer. It exudes a sense of well-being and calmness, which I have often lacked in some courses. Mainly, he gave us so much information that it will take a while for me to go through and test it. I am glad that I completed this course. THANK YOU"

Anna L.

"I learned from the training with Martin Krček insights on utilizing AI tools for communication and branding preparation; guidance on virtual avatars and voice cloning; possibilities around generating design, images, and videos; where to track current AI trends, and that not harnessing the power of artificial intelligence in everyday operations is sheer folly today. Thank you for the excellent course."

Marcela B.

"The ChatGPT course was pleasantly conducted and suitable for beginners. The information was sufficient, I'm excited about the course, and it helped me realize that it's time to start thinking a little more innovatively. I recommend this course to anyone who wants to learn about ChatGPT and artificial intelligence."

Bára Ch.
DNS

"A well-run course with the opportunity to try ChatGPT in practice. I see it as a great opportunity when working with texts."

Mirko D.

"Very inspiring for my work - marketing, PR, HR."

Thao. H. P.

"Greatly used examples from practice, the lecturer also included the employment of the training participants in his explanation. Nice personalized training."

Více

Required knowledge

The course develops from a brief introduction to AI and its application in marketing. Subsequently, the participants will get acquainted with the first steps in using ChatGPT. After that, he will focus on branding, content marketing and design. Furthermore, how to use these tools for social networks, campaigns, search, and e-mail marketing.

At the end of the course, participants will learn about other areas where the acquired knowledge can be applied - such as internal communication, customer service, human resources management (HR), process automation, e-shops and website creation.

Target audience

Anyone who isn't afraid to use these tools to improve.

Course content

Introduction to artificial intelligence and applications in marketing
- What is artificial intelligence and how does it work?
- Application of artificial intelligence in marketing
- What are the benefits and limitations of AI in marketing
Getting to know ChatGPT
- What is ChatGPT and how does it work?
- What are the advantages and limitations of ChatGPT in marketing
- First steps in using ChatGPT
Branding, content marketing and design
- How to use ChatGPT for branding
- How to use ChatGPT for content creation
- How to use ChatGPT for design
Social networks, campaigns, search and email marketing
- How to use ChatGPT for social networks
- How to use ChatGPT for campaigns
- How to use ChatGPT for search
- How to use ChatGPT for email marketing
Other areas of use of ChatGPT in marketing
- Internal communication
- Customer service
- Human Resource Management (HR)
- Automation of processes
- E-shops
- Website creation

Certification

Each participant will receive a certificate of completion.

Objectives

After completing the course, participants will be able to effectively incorporate artificial intelligence into their work and create innovative and competitive projects. In addition, they will gain the ability to understand and apply AI in various fields.

Lecturers

Martin Krček

AI specialist

Martin regularly lectures on artificial intelligence and marketing not only in the Czech Republic, but also abroad, including Great Britain, Spain, Israel, Germany and Poland.
He is a certified Google Developer Expert in the field of Machine Learning.
He led AI teams at AT&T and IBM.
He organized a global Voice Hackathon.
He worked on the implementation of voice assistants and chatbots for renowned organizations such as Electrolux, ComApp, Czech Radio and provided workshops for O2, Google and ČSOB.

Do you want this tailor-made course for your company?

News with the course

Machine Learning 18. 3. 2023

The differences between Machine learning and Artificiant inteligence

Machine learning (ML) and Artificial intelligence (AI) are related fields, but they are not the same thing. AI is a broader field that encompasses many different technologies, including machine learning. Check with us the key differences between machine learning and artificial intelligence.

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