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Pumpedu Artificial intelligence (AI) ChatGPT & marketing

ChatGPT & marketing

This intensive course is designed for marketing professionals who want to learn and use ChatGPT and other AI tools to increase the success of their brands. The course focuses on acquiring practical skills and techniques.
Level
Designed for participants without knowledge and experience
basic
Course length
3 hours
Language
cz
Course code
PU23010035
Artificial intelligence (AI)
Category:
Artificial intelligence (AI) Marketing
Do you want this tailor-made course to your company? Contact us
 

This offer is no longer valid, please choose another one from our offer.

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Expressions of participants

Jan Novak
"Thank you for the great opportunity, I was really excited about the course. Also because each of the participants had a better overview in a slightly different branch of marketing, we were such a very pleasant and brainstorming group with good chemistry :-)"
Tereza K.
M-COM s.r.o.
"I am very satisfied with the course. I only had basic knowledge about ChatGPT and other AI tools. Thanks to the course, I expanded this knowledge, learned to formulate questions and get useful answers. The course gave me an overview of the possibilities of using ChatGPT in different areas."

Required knowledge

The course develops from a brief introduction to AI and its application in marketing. Subsequently, the participants will get acquainted with the first steps in using ChatGPT. After that, he will focus on branding, content marketing and design. Furthermore, how to use these tools for social networks, campaigns, search, and e-mail marketing.

At the end of the course, participants will learn about other areas where the acquired knowledge can be applied - such as internal communication, customer service, human resources management (HR), process automation, e-shops and website creation.

Target audience

To anyone who is involved in marketing and is not afraid to use these tools to improve.

Course content

  1. Introduction to artificial intelligence and applications in marketing
    • What is artificial intelligence and how does it work?
    • Application of artificial intelligence in marketing
    • What are the benefits and limitations of AI in marketing
  2. Getting to know ChatGPT
    • What is ChatGPT and how does it work?
    • What are the advantages and limitations of ChatGPT in marketing
    • First steps in using ChatGPT
  3. Branding, content marketing and design
    • How to use ChatGPT for branding
    • How to use ChatGPT for content creation
    • How to use ChatGPT for design
  4. Social networks, campaigns, search and email marketing
    • How to use ChatGPT for social networks
    • How to use ChatGPT for campaigns
    • How to use ChatGPT for search
    • How to use ChatGPT for email marketing
  5. Other areas of use of ChatGPT in marketing
    • Internal communication
    • Customer service
    • Human Resource Management (HR)
    • Automation of processes
    • E-shops
    • Website creation

Materials

Each participant will receive a certificate of completion.

Objectives

Participants will be able to effectively incorporate artificial intelligence into their marketing strategies and create innovative and competitive campaigns. In addition, they will gain the ability to understand and apply AI in various areas of marketing.

Lecturers

Martin Krček
Martin Krček

AI specialist

  • Martin regularly lectures on artificial intelligence and marketing not only in the Czech Republic, but also abroad, including Great Britain, Spain, Israel, Germany and Poland.
  • He is a certified Google Developer Expert in the field of Machine Learning.
  • He led AI teams at AT&T and IBM.
  • He organized a global Voice Hackathon.
  • He worked on the implementation of voice assistants and chatbots for renowned organizations such as Electrolux, ComApp, Czech Radio and provided workshops for O2, Google and ČSOB.

Do you want this tailor-made course for your company?

Contact us

News with the course

Náhledový obrázek novinky
Machine Learning 18. 3. 2023
The differences between Machine learning and Artificiant inteligence

Machine learning (ML) and Artificial intelligence (AI) are related fields, but they are not the same thing. AI is a broader field that encompasses many different technologies, including machine learning. Check with us the key differences between machine learning and artificial intelligence.

More news

Previous courses

Expressions of participants

Jan Novak
"Thank you for the great opportunity, I was really excited about the course. Also because each of the participants had a better overview in a slightly different branch of marketing, we were such a very pleasant and brainstorming group with good chemistry :-)"
Tereza K.
M-COM s.r.o.
"I am very satisfied with the course. I only had basic knowledge about ChatGPT and other AI tools. Thanks to the course, I expanded this knowledge, learned to formulate questions and get useful answers. The course gave me an overview of the possibilities of using ChatGPT in different areas."

Do you want this tailor-made course for your company?

Contact us

News with the course

Náhledový obrázek novinky
Machine Learning 18. 3. 2023
The differences between Machine learning and Artificiant inteligence

Machine learning (ML) and Artificial intelligence (AI) are related fields, but they are not the same thing. AI is a broader field that encompasses many different technologies, including machine learning. Check with us the key differences between machine learning and artificial intelligence.

More news

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